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Propuesta logotipo 75º Aniversario para EMT Madrid

Por el 75º aniversario de la Empresa Municipal de Transportes de Madrid (EMT Madrid), el Ayuntamiento organizó un concurso para la elección del logotipo. Desde Omglobal quisimos presentar la propuesta, trabajada por Joaquín Reixa, utilizando el logotipo actual de la EMT como base iconográfica sobre la que construir el logotipo del aniversario.

Para ello, se llevó a cabo un manual que resumía los puntos principales del branding de la marca. Además, en el manual corporativo se incluyen todos los puntos necesarios para la correcta aplicación, como sus reproducciones sobre fondo, la construcción del logotipo, áreas de seguridad, colores, tipografías, textura corporativa, redes sociales, web, firma de email, etc.

El diseño pretende reconstruir el logo dándole un punto de vista más contemporáneo, siguiendo los patrones del logo anterior y conjugándolo así con la celebración del 75º aniversario. Finalmente, el diseño ganador del concurso fue obra de Esther Navarro, a quien damos nuestra más sincera enhorabuena.

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